ABOUT

Backstory: 

The Looter Lure was invented in the early 1980's on lake Michigan. It's been used ever since as it was tried & proven by 3 generations of Professional Fishing Guides. The Looter Lure is a premium lure made from solid brass that is then plated with jewelry quality silver & gold. What makes the Looter Lure special is that its pure silver or gold quality will retain its color at any depth, which is where other metals and colors would loose their quality below certain water depths. The Looter Lure can be casted, trolled, or jigged, although its original purpose was intended to be trolled for salmon on the Great Lakes. 

The Looter Lure was designed specifically for - 

  • Looter Lure Salmon fishing 
  • Looter Lure Striped Bass Fishing 
  • Looter Lure Large Mouth Bass Fishing
  • Looter Lure Walleye Fishing 
  • Looter Lure Trolling
  • Looter Lure Casting
  • Looter Lure Jigging
  • Saltwater, Freshwater, Ice-fishing

But can be used anywhere, at any time!   

 

LOOTER LURE MAGNUM SILVER

Looter Lure Ultra-lite size 3 in Orange!

 

The Journey: 

The Original Lures - 

Looter Lure Co. started with a single concept for a lure that is still available in three sizes - Micro, Original, and Magnum. They are each made up of stamped brass disks, plated with Silver, that can be rearranged in any configuration simply with a pair of split-ring pliers. That idea grew and cultivated enough interest for us to engineer the same set in Gold, and then further into each coming in 2 different weights, one lighter and one heavier. These quality lures have certainly "caught" the hearts of fisherman and tackle shops from across the nation. 

Looter Lasers + Ultra-lites -

Not long after the 12 Silver and Gold Lures hit the market, a new idea sparked in the form of fiber-optics! Thus, the Looter Laser was born. The 5 different sizes of Looter Lasers take the form of your favorite individual Looter Lure disks, with a circular fiber-optic color in the middle. You wouldn't believe the action these pieces add to the already impressive Looter Lure! After we had the pieces and started experimenting, the Ultra-lites were born. These lures are small but mighty, taking on all kinds of fishing trips, especially on the ice! The Lasers and the Ultra-lites come in 9 fiber-optic colors and 1 glow-in-the-dark color. 

 

Looter Lure Original Silver

 

Why Looter Lure is better than your average lure: 

Unlike most lures on the market, there is no wrong way to fish the Looter Lure. It is proven successful while fished at every single configuration you can think of. The diagrams above are our suggestions, but they are not the only successful solutions! This Lure is made to stimulate the creativity in every fisherman, and the fish are going crazy for it. We do, however, recommend a couple of different configurations for certain desired actions. They are as followed: 

 

Robert Vericella

OWNER - BOBBY VERICELLA

Bobby is a lifetime and avid fisherman who was born and raised in Central Illinois. He owns a professional construction and property leasing business locally, as well the patent pending Looter Lure Series. He is also an Illinois State Record holder for Hybrid Striped Bass and uses the Looter Lure with every fishing trip. The Looter Lure has helped catch thousands of fish from the Great Lakes to smaller ponds in the Midwest, and Bobby attributes much of his fishing success to the Premium Silver Lure. 

 

INVENTORS

Tony Angello, Bob Angello, and Bobby Vericella